Fashion places a huge emphasis on vibrant colours, prints and fabric finishes, however most of these aspects of clothing are achieved through the use of toxic chemicals. Textile dyeing is the second largest polluter of clean water worldwide (second to agriculture). A detoxification campaign by Greenpeace has tried to pressure fashion brands to stop using these toxic chemicals in their clothing. Many of these chemicals are actually banned in some countries because of theire ability to be bio-accumalitive (meaning they are consumed faster than they are excreted by organisms. Fabrics such as polyester, because of their chemical makeup can easily pass through sewage and into our waterways and pollute the water we drink
“Greenpeace is a non-governmental environmental organization with offices in over 39 countries and an international coordinating body in Amsterdam, the Netherlands. Greenpeace was founded in 1971 by Irving Stowe and Dorothy Stowe, Canadian and US ex-pat environmental activists” (from Wikipedia).